The holidays provide an opportunity for a lot of kids to get excited about one of Little Goodall’s warm, whimsical treasures. Stop by the Goodall home this time of year and you’ll find a flurry of activity. Molly might be in the big front room that acts as her sewing studio, putting finishing touches on a handful of dinosaur coats. In the guest bedroom, which doubles as a stockroom, you might find her dad, whose shipping background makes him a perfect candidate for inventory management. But the real magic happens in the packing area, aka dining room, where the entire family, including Molly’s husband and mother (who also happens to be an expert coat presser), set up a production-style line, giving each outgoing package their utmost attention.
“We take a lot of pride in the way that we pack [the coats],” she says. “Everything is in tissue paper, the box has been tied with a grosgrain ribbon and there’s a note that I write on a little card in each one, thanking the customer. We try to make it a really memorable moment whenever someone opens the box, so that it feels like they’re really opening something special.”
Read More: Making Memories, One Coat at a Time
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